Tom has always been balanced between humanity and technology. In school, he would see the smartest kids in the class confused by what was, according to the company who made it, the most “intuitive” computer ever. Things finally clicked when watching a Star Trek movie, where the Chief Engineer (of “Beam me up, Scotty” fame) picks up a Macintosh mouse and tries to talk to it:
Computing isn’t about smarts, it’s about experience.
Tom then put in four years at the Apple Store as a Trainer. Here he learned the value of one-on-one training and support, and more importantly, the value of consistency in teaching. And so, in 2009, Tom left Apple to become a personal, human assistant for the Apple world.